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Despite the housing recession, there are still more than 1.5 million real estate agents in the United States.
Competition is one thing good real estate agents have in common. Real estate agents are used to competing heartily against each other for market share and the same listings. They’re used to competing against other agents who have comparable houses for sale in the same neighborhood. Local Realtor organizations host award ceremonies each year to recognize agents with the most transaction sides and highest sales volume. Heck, real agents are even used to fighting for ad space in the local media.
But on the World Wide Web, the nature of real estate competition is changing — particularly if you’re interested in snagging Gen Y-ers, those young and future home buyers who are now in their 20s.
How real estate agents are finding these buyers and interacting with them requires some of the same skills your teenager might have already mastered, combined with a mastery of hard-core local real estate and demographic information.
