Last spring, Gregory Nemitz asked Fortune Small Business to help him boost revenues for his online beef jerky business ("Space Jerky?" March 2008). Nemitz, 51, was frustrated with his sales, which totaled about $150,000 in 2007. There were plenty of unique visitors to his Web site, beefjerky.com, but about 99% of them weren't buying anything. How could he get them to spend their money?

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An unconventional blog to talk about Street, Ambient, Ambush, Viral, Buzz and Guerrilla Marketing.

Eight nonprofit organizations will be the beneficiaries of advertising and marketing services during the seventh annual CreateAthon beginning Thursday. The event is sponsored by cds creative, inc. and the Nonprofit & Community Assistance Center, and is supported by Corcoran Printing, Independent Graphics, Turtleboy Productions, Spectrum Creative, PAWebDoctor and Redj.

Jump for joy. Bringing along a jump rope is a good call for two reasons. First, it takes up very limited packing space, and second, it's the perfect way to get a good sweat going in a very short amount of time. And not only is it lightweight and completely portable, jumping rope for even 15 minutes can burn nearly 200 calories. Just think how great it'll be to enjoy an extra dessert at a company event -- guilt-free.

Mary Ann McQueen Butcher, CEO of Red Carpet Marketing, LLC and Wendy Ruby, CEO of HOT Pink Mamas, LLC jointly announced today that they have partnered to further empower women who are building their small businesses via their new strategic alliance. Red Carpet Marketing will also be the HOT Pink Mamas' Agency of Record.

HOT Pink Mamas is the fastest growing Networking Organization for women (and men) offering valuable benefits, discounts and events for small businesses in their local communities.
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Seeing is believing when it comes to choosing a destination for one's vacation -- and online video is all the rage.

So it's not surprising that travel marketers are using Web-based clips to lure potential tourists more than ever before.

In the latest example of this trend, the Las Vegas Convention & Visitors Authority has partnered with YouTube to create a brand page that marks Sin City's major foray into online video. The page has been up and running for three weeks.

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The Spokane-Review got the first prize for Innovation, an award inaugurated last week by the International Newspaper Marketing Association.

The spawning of online communities and social networks has significantly changed the way businesses market to consumers. In the past, marketing initiatives were pushed on consumers. These days the information is being shared and discussed. Consumers now use blogs, wikis, social networks and other tools to communicate and connect with one and other and to share ideas, knowledge and feedback about your brand and it’s important for you to listen and participate.

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