The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It's the push to make you do something. Live this image. Buy this now.

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As the world continues to get connected to the Internet and the number of people participating online using social media accelerates, the role of community manager is becoming one that more companies and organizations realize is a critical hire and one they need to consider now.

White Horse, one of the nation's fastest-growing digital agencies with an expanding emerging media portfolio, invites marketers to attend Social Media Killed the Branding Rock Star, a complimentary Webinar. The December 10th event will share five practical ways to utilize social media to drive brand goals in 2009.
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Ok, let me first start off by saying, Power.com is awesome! What is it? Power.com is a one stop shop for social networking and instant messaging. Think about it this way: with Power.com you have the ability to navigate and use Myspace, Facebook, Hi5, Orkut, MSN is live. Yahoo Messenger, AIM, and soon Gtalk, all at the same time.

One of the first questions you need to ask is: "Who do you want to reach through your campaign and what's in it for them?" A marketing manager recently asked this question: "What will be a good social media marketing strategy for a Social media website?" One of the mistakes that many marketing managers make is creating profile pages or social media applications that do not engage with the community and offer no incentive for users to participate.

While there will be those who look to race or age or experience or running mate in determining what finally turned the election in Senator Obama's favor, one factor cannot be denied: the use of the Internet, mobile devices, and social media in turning the tide in Obama's favor.

Topics covered include: global business strategies for social networking, mobile, revenue models, social media marketing, venture capital for social networking and online personals, new technologies, partnerships, legal issues and payments.

Ticonderoga Ventures, Inc. announces that the annual Social Networking Conference is scheduled for January 22-23, 2009 at the Miami Beach Convention Center.

The Miami Social Networking Conference has become the leading business conference for the social networking and social media industry. The convention and expo discusses both business and enterprise social networking. Since its formation, it continues to discuss working business models and new technologies for the space.
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PR and marketing professionals who want to learn inside tips and techniques for using various online social networking tools, channels and sites for PR purposes will discover practical strategies at a new audio conference from Bulldog Reporter's PR University: "Using Social Networks for PR: How to Tell Your Story in Online Communities Like Facebook, MySpace, LinkedIn and Beyond." Attendees will come away with practical ideas on what generates buzz online -- and how to use that knowledge to create powerful social media campaigns.

I stumbled upon this article by Anthony LaFauce that talks about apprehension and setting goals (amongst other things) for new social media users. Career professionals in particular need to establish a predetermined set of goals for what they hope to accomplish with social media. Rather than focus on anything short term, prepare for long term success. Regular participation is the key ingredient for success with social networks. Over time, social media can you help you develop your brand and online reputation.